Subscriptions to the magazine are free, thanks to the healthy advertising it brings in. The free subscription means you receive each issue via 3rd class mail, which sometimes results in slightly damaged (or missing) copies. If you prefer, you can pay for a subscription to receive the magazine via 1st class US mail. Anecdotal evidence--based in part on the editors comments themselves--suggests that while most readers choose the free option, readership is extremely dedicated and consistent. This is reflected in the letters column in every issue, where the same names appear frequently over time (yes, I've been a devoted subscriber for a few years now).
One question I wanted to explore going into this assignment was whether the online forums were dominated by the same "experts" that commonly replied to readers' letters in the published magazine. Or, as a possible alternative, did certain forum members themselves come to be seen as voices of authority?
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